Designing sound
My usual approach to creating a piece of music is to develop a palette using melodic or harmonic ideas. But I soon found that any recognizable pitched instrument took me out of the sports and game inspired world we were trying to build. I decided to create a piece using only percussion to build excited tension with a tidal wave of sound, erupting into a joyous celebration of victory. The pitched woodblocks leave the viewer with a memorable hook.
Once the sound of the brand was established, I created a unique sound design for each of their online games. You can hear the churning of balls in 5 of 90, a slot machine in Pick 3, and scratch cards in X-Off.